Nike SB was about to drop a new skate dunk from sneakerhead icon Jeff Staple. To hype the launch, they turned to Bakery to develop a strategy and brand for the new Panda Pigeon Dunk. Jeff’s parents ran a shipping and receiving company in NYC’s Chinatown when he was growing up, so we took his personal history as a jumping off point for the launch, elevating shipping and receiving aesthetics into something sneakerheads would fight over.
Copywriter/Creative: Chris Nordahl
Art Director/ACD: Robert Fraze
Creative Director: Micky Ogando