Yayhound is an eco-friendly dog toy startup based in Austin. Bakery handled all aspects of their brand launch at the beginning of 2021, including naming, toy collection curation, brand tone and voice, social content development, and web development. Plus we got to work with some really cute dogs. Click through each image to see the original posts and the full Yayhound feed.
I developed the theme and curated toys for Yayhound’s first collection: Texas Sized Hangover. The toy collection nods to the brand’s Austin roots and worked to establish Yayhound’s brand tone.
Check out more of the brand and my web writing at yayhound.com!
Senior Copywriter: Chris Nordahl
Senior Art Director: Jessica Pester
ACD: Rodrigo Rothschild
Creative Director: Micky Ogando